Aug. 20, 2026

27 Million Clients Walk Into an RIA

27 Million Clients Walk Into an RIA

On this episode of Talking Wealth, Michael Batnick sits down with Robb Baldwin, CEO of TradePMR, to discuss the evolution of the RIA custody business and what comes next now that TradePMR is part of Robinhood.

Robb shares the story behind founding TradePMR, the types of independent advisors the platform was built to serve, and how Robinhood’s entrance into wealth management changes the competitive landscape. They dig into the opportunities to challenge incumbents like Schwab and Fidelity, the changing economics of advisor referral programs, and what TradePMR and Robinhood are building differently.

They also explore how custody technology has evolved, why access to the next generation of investors matters for RIAs, and how independent advisors can better compete with the biggest banks and wealth management firms.


This episode is sponsored by Exhibit A. Learn more at: https://exhibitaforadvice.com/


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Participants include employees of Ritholtz Wealth Management. All opinions expressed by them are solely their own opinions and do not reflect the opinion of Ritholtz Wealth Management. This program is for informational purposes only and is not intended to provide specific advice or recommendations for any individual or on any specific security or product. Any opinions expressed herein do not constitute or imply endorsement, sponsorship, or recommendation by Ritholtz Wealth Management or its employees. Ritholtz Wealth Management and its affiliates may invest in the technology company discussed. The Compound Media, an affiliate of Ritholtz Wealth Management, received compensation from the sponsor of this advertisement. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. The information provided on this website (including any information that may be accessed through this website) is not directed at any investor or category of investors and is provided solely as general information.


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