Josh here - for Talk Your Book this week, I chatted with Barry Ritholtz about a new piece he has at Bloomberg View describing the ways in which the Wall Street sales process has changed.
Once upon a time, investors were sold stories about the individual holdings in a portfolio and were enticed to invest based on the potential for the stocks themselves. In the modern era, portfolios are being constructed using data and evidence - but the need for there to be an enticing story still persists!
Barry's post "Data Picks Investments, Stories Sell Them" is here:
https://www.bloomberg.com/opinion/articles/2019-01-11/why-story-telling-is-so-important-in-selling-investment-products
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