JPMorgan launched an app this morning that allows for customers to do up to 100 free stock trades each year. It's put the publicly traded online brokerage stocks under pressured and surprised The Street but there really isn't any big surprise. This is part of a broader trend within asset management and quite frankly in every industry that's been in force for years now.
In the ninth year of an economic expansion and money so cheap it's almost free, it makes perfect sense that everyone is pursuing scale over large profit margins. If you get all the market share, the profitability will come later (at least, it should...).
I wrote about how portfolios are now free, but portfolios are worth nothing without there being a plan involved.
http://thereformedbroker.com/2018/08/21/a-portfolio-is-not-a-plan-2/
Some of my thoughts here, hope this is helpful. - JB
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